Renault Trucks at the Libya Build Exhibition ready to participate in the reconstruction of Libya
In the very uncertain economic and political era, of post revolution Libya, the 8th Libya Build Exhibition, International Building & Construction Exhibition took place from the 20th to the 24th May 2012. This was the 2nd international event in Libya since the revolution; the first event was in April 2012 with the Tripoli Fair, where Renault Trucks was also present with a stand, despite the perceived security issues.
More than 600 International and National companies participated from 30 different countries to the 8th Libya Build Exhibition. Libya Build show is today’s largest International exhibition held in Libya.
Renault Trucks participated in the exhibition with the biggest and most attractive truck stand (200 m2).
Renault Trucks showcased 4 trucks: 1 Midlum 4x2 with mobile workshop body, 1 Kerax tractor 6x4, 1 Kerax Tractor 6x6 and 1 Premium Route Second Hand (this truck was sold on the first day of the exhibition, which proves the important role of the second hand business during this Libyan transitional period). One part of the stand was also dedicated to the promotion of Renault Trucks’ genuine spare parts product and service offers.
Renault Trucks’ stand received a lot of interest not only from its existing customers and prospects, but also from Government organizations and Libyan private companies, especially in the oil and construction sectors.
As a recognized brand in the supply of heavy duty and especially All Wheel Drive trucks developed for construction and desert applications, Renault Trucks is convinced, that as the situation continues to stabilize, Libya promises to become one of the region’s most important growth markets. Libya Build was a crucial step in reinforcing the already existing positive image of the Renault Trucks brand in Libya and proving, with the presence at the Tripoli Fair and Libya Build of the Renault Trucks Sales and Marketing teams from Dubai; its determination to be part of the New Libya.